Parallax Art Fair © 2010-
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With 16,000 visitors, 200 independent exhibitors (from around the world) and often 7000 products on display, Parallax ‘Art’ Fair is the most popular fair of its kind in London today. It is an event for everyone whether you are old or young, black or white, rich or poor, “educated” or not. There are no barriers or expectations about how much you are to know about art/design. The viewer is sacrosanct. This underlies why you will not find art tours or lectures at the fairs claiming to tell you what art/design is supposed to mean, do or say. We consider all that to be bogus. Nor will you find a “selection procedure” in the way that art events like to claim they promote. We consider “selection” philosophically dubious. Our approach is egalitarian. We think mutual encouragement and education is more helpful and productive. Whether you wish to understand all the ideas behind the fair or not in the way we tell it, does not matter either. What matters is that you take confidence in your own ideas about the art/design that you see on show. You are very special and so are your ideas.
This unique approach to the idea of an art fair grows out of its original and long-
Today the fair is not only the most popular of its kind in London, it is also the largest in the UK and Europe. It is also free entry and always will be. With boutique editions in New York, Miami and Los Angeles developing, and an impending move to larger premises in London (with a twist on the “gallery fair”), the fair is quietly pioneering ideas that will eventually influence the way we all think about art in the future. We hope that you enjoy being part of this history.
The original Parallax poster from 2010. Work by Adam Reeder.
Image of the second pre-
Image from the first Parallax ‘Art’ Fair private view in 2011.
New York 2012.
Parallax ‘Art’ Fair moved to Chelsea in February 2012.
Setsuko Ono at Parallax ‘Art’ Fair in Kensington, February 2018.